As published by the global travel industry news website, eTurboNews.com, the Mexico Tourism Board (SECTUR) announced on Tuesday November 8 its strategic marketing plans to deliver high growth in the UK market.
Its efforts will focus on expanding connectivity; strengthening industry partnerships; developing tourism products and destinations; increasing special promotions, and consumer-targeting programs.
The UK is the third largest market for Mexico’s tourism industry, with over 475,000 visitors in 2015, marking a 10.4 percent increase from 2014. In the first nine months of 2016, there has been a 9.2 percent increase over the same period last year, firmly establishing it as a favourite destination with the British holiday maker.
Not only is tourism growing from the UK, but Mexico’s overall tourism industry is growing faster than the global average. While the global industry grew at 4 percent as of June 2016, according to the World Tourism Organization, Mexico grew at a massive 8.4 percent.
“Over the course of the past two years, we have achieved tremendous success in the UK fueled by initiatives including the Dual Year and release of the latest James Bond blockbuster, Spectre, which saw its widely acclaimed opening scenes filmed in Mexico City”, commented Lourdes Berho, CEO of the Mexico Tourism Board.
The Mexico Tourism Board is aiming to continue this growing success and have set a goal of 830,000 UK visitors by 2021. In order to achieve this ambitious aim, a multi-faceted tourism development and promotion plan was unveiled this week during World Travel Market.
SECTUR reveals its strategic marketing plans to deliver high growth in the UK market (Photo: Google)
A key focus is driving and strengthening air connectivity through expanding existing partnerships and targeting new gateway destinations. As of today, there are between 120 and 199 direct flights per month from airports across the UK to Mexico City, Cancun and Puerto Vallarta. Airlines include British Airways, Aeromexico, Thomas Cook, Virgin Atlantic and Thomson. Increased frequency as well as new routes to popular Mexican destinations on the pacific coast are planned.
In addition to the connectivity, air traveler experience also continues to improve. For example, the recently launched Aeromexico 787-9 named Quetzalcoatl (Feathered Serpent) is the most advance aircraft equipped with the latest cutting-edge technology which reduced the carbon footprint by an unprecedented 20 percent.
From design, style and comfort, no small detail is overlooked including a business class menu designed by world-renowned Mexican chef Enrique Olvera, whose Mexico City restaurant Pujol is ranked #5 in the Latin America’s 50 Best Restaurant awards.
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Source: http://www.eturbonews.com/
