Heineken Mexico announced that Ramiro de Ocampo Godoy assumed the position of vice president of Finance of the company, after covering the finance department in the Netherlands.
In a press release, Heineken Mexico announced the changes in its management team, which includes the incorporation of Ramiro de Ocampo, who has more than 19 years of experience in the company, holding various positions worldwide.
Heineken Mexico has a new VP
The company pointed out that this will be Ramiro de Ocampo’s second term at Heineken; he was previously director of Business Control for Commercial, business controller, and regional finance manager, positions in which he played a key role in ensuring financial efficiency.
Ramiro de Ocampo replaces Jaap Overmars, who has held this position since 2020 and will now be in charge of senior finance management for Africa, Middle East, and Eastern Europe Region (AMEE).
“With these changes, the brewer will drive expansion and promote a culture focused on efficiency, while ensuring constant process improvement and supply planning.”
Overmars, originally from the Netherlands, has international experience in Europe, Asia, Africa, and North America; he graduated in Business Economics from Vrije University and has a postgraduate degree in Finance and Control from the same university.
At the beginning of October, Heineken Mexico announced that Marta Garcia would assume the position of vice president of marketing.
García has a successful track record within the company in the operational and strategic areas at global and regional levels.
She has experience in commerce, marketing transformation, and digital and trade marketing.
Heineken Mexico said that these movements confirm the commitment to drive digital transformation, business growth, and market share through creative excellence and innovation, aimed at providing moments of joy to customers and consumers.
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