A legend that seduced several generations of gourmands from the shop windows on the Champs Elysées.
The writer Marcel Proust found in a madeleine the inspiration for his masterpiece In Search of Lost Time. Perhaps the macaron is the most evocative sweet that exists in Paris, with glimmers of childhood and a supreme flavor. This fall, this sweet legend arrives in Mexico City to Polanco, to offer the most exquisite Parisian accent.
The patisserie was born in 1862 and has been part of the life of the French capital as a symbol of its gastronomy. Founded 161 years ago by Louis Ernest Ladurée, it began as a bakery and evolved into a fine pastry shop. The legendary macaron saw the light of day in 1930 when Pierre Desfontaines, nephew of the founder, combined two macarons with a creamy filling. The success went around the world. The new location in Polanco promises to maintain all the spirit, atmosphere, and magic of the firm. In this new space, you will be able to enjoy a delicate gastronomy in an environment that respects classic French aesthetics.
From the decoration to the menu, every detail is taken care of to be faithful to the soul of the brand. An aroma that will transport us to Paris. We will see how the classic flavors of strawberry and chocolate, which have seduced the sweetest palates of the land, coexist with avant-garde creations, which coexist in a tea room with pastel shades and floral details. Flavors from different centuries will come together, from Marie Antoinette’s orders to the innovative Eugénie cookie. Avant-garde and traditional, what will we find? French breakfast options with freshly baked croissants and eggs Benedict; or lunch alternatives, such as gourmet sandwiches and fresh salads. In addition, Ladurée will have a tea room where you can enjoy a cup of herbal teas from its exclusive selection accompanied by a tray of assorted pastries, making every visit a special occasion.
For those who love detail, Ladurée offers a selection of gifts to suit any occasion. Its elegant boxes filled with macarons will parade through our streets, representing, without a doubt, the French luxury pastry. Recognized as the ambassador of the Parisian macaron, the maison Ladurée is also the inventor of the French tea room and heir to a culture and an art of living.
The bakery, opened in 1862, was reborn as a pastry shop in 19th century Paris after a fire. In 1900, Paris hosted the Exposition Universelle and the heart of Parisian life during the Belle Epoque was beating in the nearby Madeleine. Women participated in this abundant social and intellectual life. Jeanne Souchard, wife of Ernest Ladurée, combined coffee and pastry and invented the tea room to facilitate the development of their meetings. Thus was born the Parisian tea room. The success continued throughout the century.
He opened stores in Japan and New York. Attentive to trends and new times, their ingredients become 100% natural. They have created the first vegan macarons in collaboration with Matthew Kenney in Los Angeles in September 2019.
Julien Alvarez, who recently joined Ladurée as International Pastry Creation Chef, is in charge of the delicious macarons to which is added, a new icon: Eugénie, which pays tribute to the Empress Eugénie, protector of the arts and important figure of her time. The new Eugénie creation is an unexpected combination of textures, with a broken cookie. The French revolution arrives in Mexico, full of flavor and elegance.
