The so-called fatigue of Mexican destinations and the competition to attract the US market by air to other parts of the World added to the insufficient promotional investment in the Mexican Caribbean, were factors for Mexico to reduce its participation in the summer market. Europe surpassed México, reveals a study by the Center for Advanced Research in Sustainable Tourism (STARC)
In particular, the Mexican Caribbean lost 1.3% of American tourists in July 2024 compared to the same month in 2023.
The preference of North Americans to travel to some of the destinations in Mexico during June was 15.9%, while for Europe, it was 36.3%, while in July, it was 16.6% against the 34.3% of visitors who opted for European destinations.
“The data show a slowdown in interest in traveling to Mexican tourist destinations by American travelers,” commented Francisco Madrid Flores, director of STARC.
This is an example of the changes in preference of the American traveler, who is looking for other offers, some in Europe over Mexican sites, without leaving aside the Caribbean, where the Dominican Republic competes with the Mexican Caribbean, offering an appropriate promotion strategy and attractive prices.
The study showed that the market of American tourists to the Mexican Caribbean has reduced its participation in recent months while maintaining its growth towards other parts of the world. In July 2023, it was 8%, and in July 2024, it was 6.7%, so they lost 1.3 points,
The study shows that American trips abroad maintain their growth, but not to Quintana Roo, after a broad dominance in the winter season, which was not noticed in the summer.
He points out that the Dominican Republic also reduces its participation, but to a lesser extent, Aruba, Bahamas, and Jamaica are other competent islands that arouse interest among northern neighbors to travel.
The Mexican Pacific coast, Nayarit, is another of the regions that was attractive this season for Americans, according to Condé Nest Traveler, a magazine specializing in travel and lifestyle tourism.
It also mentions islands in the Lesser Antilles such as Grenada, with a wide range of adventure experiences, diving to see shipwrecks, trails through waterfalls, and Dominica, which highlights nature and activities such as hiking and bird watching, as well as its more sustainable development plans.
On repeated occasions, Jesús Almaguer Salazar, president of the Hotel Council of the Mexican Caribbean and also of the Hotel Association of Cancún, Puerto Morelos, and Isla Mujeres, has expressed the need to reincorporate the Tourism Promotion Council of Mexico, which disappeared in 2018 by the government of Andrés Manuel López Obrador.
“It is understood that they removed it due to the disorder that existed, but one cannot be so blunt, it is clear that an image is needed abroad and currently Mexico is not present anywhere in the world, investment in tourism promotion is necessary “, said.
TYT Newsroom
