In collaboration with local companies, the civil association Proyecto Santa María, headed by José Pierre Medina Arjona, has launched the media campaign “Tu Amor Lastima” (Your love hurts), which seeks to eradicate the abuse and trafficking of psittacines (parrots, parakeets, and macaws) in Mexico, an alarming problem that seriously affects Yucatán.
During a press conference, Medina Arjona stressed that the mistreatment of these birds has led to a national crisis. With 22 species of psittacines in Mexico, all are in some risk category, according to official Mexican regulations. “Many of these species are on the verge of extinction,” warned the president of Proyecto Santa María.
Medina Arjona regretted that in Mexican culture it is common to have a parrot as a pet, without knowing that this practice is a crime. In countries like Belize, where parrot ownership is regulated, control is much more effective compared to Mexico, where laws are not adequately enforced.
The campaign will use photographs and posters that will be disseminated in various media, seeking to raise awareness among citizens about the importance of protecting these birds. Medina Arjona stressed that the key is education and cultural awareness: “The parrot trade will not stop as long as there is demand.”
During the presentation of the campaign, Medina Arjona thanked the mayor of Mérida, Cecilia Patrón Laviada, for her constant support of animal welfare initiatives. “She has always been an important ally in this cause,” he highlighted.
With a call to action, Medina Arjona concluded: “We want a world where the freedom of wildlife is more valuable than the selfishness of owning them.”
TYT Newsroom
