The Governor of Yucatan, Joaquin Diaz Mena, explained the competitive advantages and benefits that Yucatan offers for conducting high-end businesses. When participating in a discussion with attendees at the XXVI Annual Franchise Convention, Diaz Mena continued to position the state as a national benchmark in economic development and innovation.
He highlighted the achievements made thanks to public policies focused on security, infrastructure, and the strengthening of human capital.
These actions, he said, have allowed Yucatan to consolidate itself as one of the most attractive states for private investment, with key sectors such as tourism, agribusiness, and technology advancing by leaps and bounds.
In a meeting with national and international franchisees, the governor underlined the benefits of the state: a trained workforce, social stability, and strategic connectivity with the rest of the country and abroad.
In addition, projects such as the expansion of the Port of Progreso and the Mayan Train promise to further integrate Yucatan into the global economy, opening up new opportunities for local and foreign industries.
At this event, which is being held for the first time in the state and is attended by representatives and owners of franchises of national and international brands, Díaz Mena stressed that investing in the state is safe thanks to its advantages and characteristics, including being the most peaceful state in Mexico.
In addressing his message, and in the presence of the president of the Mexican Franchise Association, Mario Alberto Briceño Martínez, Díaz Mena thanked the trust placed in Yucatan for the realization of this event.
He assured me that this is one more motivation to continue working on attracting business leaders who head national and international companies and brands, who are an example for other Mexicans who wish to enter this market.
Together with the Vice President of International Affairs of the same organization, Mary Carmen Cabrera Cisneros, and the Secretary of Economic Development and Labor of the state, Ermilo Barrera Novelo, the governor highlighted that Yucatán has a wide range of tourist attractions and resources. This added to the logistics platform promoted by his administration and nearshoring, makes the state an ideal destination for local and global companies to invest.
In addition, the Governor detailed the projects in the pipeline, developed in coordination with the Federal Government, which seek to contribute to the economic growth of the state as part of the Mayan Renaissance. These include the expansion and modernization of the Progreso Deepwater Port, the branch of the Mayan Train from Umán to the port, the Metropolitan Ring in Mérida, the Industrial Well-being Poles and various clean energy initiatives.
These projects, Díaz Mena explained, aim to attract new companies that generate better-paid jobs for Yucatecans. In addition, the educational preparation of students is promoted so that they acquire the required skills, tourism focused on various sectors is encouraged, and the appropriate conditions are created for companies to establish themselves efficiently.
“I am sure that you, as franchisors who have managed to market products and brands that already represent 5% of the country’s Gross Domestic Product, will be well received in Yucatan. This state welcomes you with open doors, with a view to the Mayan Renaissance allowing all the communities of the state to receive the benefits of the economic spillover,” Díaz Mena stressed.
For his part, the president of the Mexican Franchise Association, Mario Alberto Briceño Martínez, accompanied by Simon Bartholomew, general secretary of the World Franchise Council, expressed his pride in holding this event in the safest state in the country. “Thank you, Huacho, for your hospitality and for allowing us to learn about the benefits of one of the most prosperous states in Mexico,” he concluded.
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