During the last week of the year, from December 28 to January 3, Canadian tourism in Cancun showed a 5% rebound compared to the same period in 2023.
This growth consolidates Canada as the third most important destination market, according to Juan Pablo de Zulueta Razo, Secretary of Tourism of the Benito Juárez City Council.
“Currently we have seen a significant rebound in Canadian tourists. Canada remains the second largest source of foreign visitors. However, it occupies third place overall, behind the United States and domestic tourism. The best thing is that this market continues to grow,” commented the official.
In addition to this growth, Zulueta Razo highlighted that the projections for 2025 are positive.
Reservations for January and February, traditionally low-temperature months in Canada, anticipate a steady flow of visitors, cementing the period as a key holiday season.
During the aforementioned week, Cancún closed with an average hotel occupancy of 90.7% and the state received more than 20 million tourists in 2024.
The secretary also mentioned that some external factors temporarily affected other markets, such as the European, during 2024. International events such as the Olympic Games, the Euro Cup, and the United States elections had an impact on tourism dynamics.
“It was an unusual situation that affected the availability of flights, but December’s results have raised expectations for this year,” added Zulueta Razo.
On the other hand, he highlighted the importance of markets such as Colombia, the United Kingdom, and other Latin American countries, which continue to be relevant for Cancún.
Finally, Zulueta Razo stressed the importance of maintaining joint efforts to guarantee the sustained growth of tourism in Cancun, highlighting the commitment of the tourism sector to continue attracting international visitors.
TYT Newsroom
