Playa del Carmen will present its new brand ‘Let’s Playa’ at Fitur
The delegation that will promote the new brand at the International Tourism Fair in Madrid, Spain, is ready.
The Solidaridad representation is ready to attend the International Tourism Fair in Madrid (Fitur), where they will promote for the first time the brand “Let’s Playa”, recently launched, informed the municipal secretary of Tourism, Estefanía Hernández, who detailed that the group is already prepared to start the promotion of Playa del Carmen for the first time, as a municipal government.
The brand “Let’s Playa” was launched at the beginning of last December, so it will be the first time that it will be displayed internationally.
Fitur is the first major tourism fair of the year worldwide. It will take place from January 22 to 26, that is, in a few days. Playa del Carmen, being one of the main tourist cities in the country, will be at the meeting.
Estefanía Hernández announced that during the event they will present the brand “Let´s Playa” exclusively for businesspeople who will meet in the Spanish capital.
TYT Newsroom
