The Government of Yucatan presented, at the Mexican pavilion of the International Tourism Fair (FITUR) 2025, the catalog “Yucatán Mosaic of Experiences”, an innovative proposal that highlights the natural and cultural wealth of the state as a key value for the development of community tourism, economic activity, and social well-being of rural Mayan communities.
During the presentation, Governor Joaquín Díaz Mena emphasized that this catalog reflects a global vision that shares with the world the mysticism and authenticity of the lifestyle of the Yucatecan people. He stressed that, through community tourism, daily activities such as milpa, embroidery, bee farming, and traditional cuisine are transformed into unique experiences that not only preserve traditions but also promote sustainable development in the region.
Accompanied by the Secretary of Tourism Promotion of Yucatan and the National Culture Officer of UNESCO Mexico, Carlos Tejada, Díaz Mena, in the presentation, explained that the catalog presents 14 exclusive experiences that highlight the cultural legacy transmitted by generations, highlighting its potential to improve the living conditions of Mayan communities.
Among these activities are participation in traditional embroidery workshops, visits to Melipona apiaries, preparation of typical dishes, and tours of protected natural areas.
This catalog is prepared as a useful tool for the promotion of cultural and sustainable tourism. It is the result of the joint work carried out by UNESCO, Airbnb, and the Co’ox Mayab Community Tourism Alliance, with the support of the Government of the State of Yucatan, based on the program “Capacity Improvement for Community Tourism.”
The Mosaic of experiences of Yucatan includes Casa de Barro, from Uayma, the Community of Kanxoc; the Meliponario Lool-Ha, the world of bees, from Maní; U Najil Yilk’il Kaab, from Yaxcabá; Yaax, from Tekit; the Ethnogastronomic Center of Ya’axche Halachó; Pachpakal Solar Maya, from Maní; the Traditional Cuisine of Maní K’oóben; Unajil Ek Balam; Caminos del Mayab, from Mérida and Yunkú; Discover Sisal; Guardia de los Manglares de Dzinintun, from Celestún; Mundo Maya MTB, from Sacalum; San Antonio Dzodzil, San Marcos and Mucuyché, as well as Sheartail, from Celestún.
With this proposal, the Government of the Mayan Renaissance, through the State Secretariat for Tourism Development (Sefotur) directs its efforts to promote and encourage community tourism sustainably, and together with UNESCO shows a model that puts local communities at the center as protagonists of sustainable development and cultural preservation. It also takes action to strengthen community tourism and opens the possibility of exploring other regions of Yucatan, to discover the essence of the Mayan people that are still alive.
Through this book, we can discover places of incredible beauty and with the activities that are carried out, we can understand the way of life that each place in the Mayan territory has. Yucatan is an example of a tourist experience where identity, cooperation, and respect for the environment are intertwined to offer authentic and meaningful experiences.
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