Quintana Roo stands out for its paradisiacal landscapes, white sand beaches, and modern infrastructure, according to the Ministry of Tourism, ideal for the film industry.
Since 2023, the travel agency Expedia has highlighted Set-Jetting as an emerging trend in tourism, and the Unpack 25 report by Expedia and Hotels.com confirms that this modality will continue to be relevant in 2025.
This influences the travel decisions of more than two-thirds of the world’s tourists, who feel inspired by film, television, and streaming content.
The report reveals that in 2024, 36% of travelers surveyed say that television series and movies have a greater weight in their travel plans.
An example of this is that according to the Government of New Zealand, from 2000 to 2006, the tourist flow to that country grew 60 percent thanks to the Lord of the Rings saga.
According to VisitBritain, in the north of England, Alnwick Castle in Northumberland, identified as Hogwarts School of Witchcraft and Wizardry, saw a 230% increase in visitors and a £9 million benefit to the local economy after the first Harry Potter films.
Faced with the rise of this modality, Quintana Roo seeks to capitalize on its cinematic appeal, positioning its destinations as ideal locations for audiovisual productions.
This is what, for example, Durango does, which according to the Secretary of Tourism of that Mexican state, the film industry accounted for 35% of the tourist economic spill in 2024; that is, one billion pesos. Durango has been the set for numeorus Western films, all the way back to the John Wayne era in the 1950s and early 1960s.
IN the case of Quintana Roo, the state stands out for its paradisiacal landscapes, white sand beaches, and modern infrastructure that facilitates filming. Recent examples of this phenomenon include several productions that have been filmed in various locations in the state, such as Tragic Jungle (2021), filmed in the Quintana Roo jungle near the border with Belize.
To promote this industry, the Government of Quintana Roo approved the Filming and Audiovisual Development Law in March of last year, whose objective is to diversify the local economy and generate jobs in the audiovisual and cinematographic sectors.
This legislation seeks to attract more productions and position the state as a benchmark in film and television production, both nationally and internationally.
Hugo Alday Nieto, legislator of the Labor Party (PT) and member of the Planning and Economic Development Commission pointed out that Quintana Roo has the ambition to replicate the success of California, where the film industry has been key to its economic development and global projection.
Both the legislator and Quintana Roo producers with the new law, the state is positioned as an attractive destination not only for tourists who follow Set-Jetting but also as a strategic center for the film industry in Mexico and the world.
TYT Newsroom
