To Mexicans – and South Americans in general, Football is so much more than just a sport… It’s a passion and it’s something that has the ability to unite millions of fans all across the country. And, because of the rise in popularity of online sports betting, this is a country that’s now become a huge market for football betting.
The combination of a football-crazy population, a constantly growing sports betting industry, and the various technological advancements we’ve seen in recent years have seen football betting become seriously big business.
A Nation That Loves Its Football
It’s hard to deny that Mexican football fans are some of the most passionate in the world. There’s the Liga MX, Mexico’s biggest football league and it attracts literally millions of viewers every week.
Then, of course, there are the numerous international tournaments we can’t get enough of, like the FIFA World Cup and the CONCACAF Champions League which really adds to the excitement. The countrymen have a love of football, which naturally leads to the desire to place bets on the beautiful game.
Betting Legality
Mexico also has a well-established and ever-evolving gambling industry. We live in a country where sports betting is completely legal – and is regulated by the government through the Secretariat of the Interior (SEGOB).
This legal framework means that bettors can enjoy a safe and secure betting environment which means that it attracts both local and international sports betting operators.
More and More Online Betting Platforms
Then we have to mention the rise of online sportsbooks – which has completely revolutionized football betting in Mexico. Because punters have such easy access to mobile apps and websites these days, you can check out the football betting odds today and place whatever bets you like – anytime and anywhere.
There are local companies like Caliente, Codere, and of course, various international brands that are all taking advantage of this thriving market – and expanding their presence in Mexico, offering generous odds, big promotions, and all sorts of betting options. It’s never been more convenient to bet on football – which is another big reason it’s now such big business.
The Major European Leagues
Obviously, Liga MX will always be the biggest focus for Mexican football bettors, but it’s also fair to say that the big European leagues like the English Premier League, La Liga, and Serie A also enjoy quite a following in the country. Because these leagues – and the names within the league are famous all over the world – and because there’s now more broadcasting and media coverage, there’s a lot more interest in international football betting than ever before. Lots of Mexican bettors follow European teams – and even place bets on their matches.
Advertising and Sponsorships
Unless you’ve been walking around with your eyes closed for the last few years, it’s hard to ignore the fact that sports betting companies are always looking to take advantage of Mexico’s football obsession – through seriously aggressive marketing and advertising campaigns.
Lots of the top Liga MX clubs have sponsorship deals with betting companies – and have their logos on team jerseys and stadium billboards. These partnerships not only mean big money for the clubs but they also mean more visibility for the bookies, meaning more customers trying out to their sites.
It’s a Social Thing
Finally, for many Mexicans, betting on football isn’t just about trying to win money; it’s a whole social thing. Lots of football fans love discussing odds, trying to predict scores, and even sharing their tips with friends and family – and now betting is such a huge part of the country’s footballing culture – it’s a phenomenon. Then, of course, we can’t ignore the rise of social media and betting forums – which means that fans and punters can share all their insights and strategies and create a whole community.
Football betting in Mexico has grown into a multi-billion-dollar industry – and it’s hardly surprising. This is a sport that is loved by the nation and betting on the game is a natural part of that. Yes, football betting is big business – and it’s just getting bigger!
