During the two days, 75,000 people attended, according to official figures.
La Noche Blanca left an economic spill of 156 million pesos (mdp) in Mérida, a figure that could be known thanks to a study that the commune requested from the Faculty of Economics of the Autonomous University of Yucatán (UADY) on the consumption registered throughout throughout both days, which were attended by 75,000 people, according to official figures.
Dr. Javier Becerril García, a researcher at the Faculty of Economics, pointed out that the 30-page report aims to measure the effects of a social event, for which there are various methodologies around the world: “In Mexico there are experiences evaluating the San Marcos Fair or the Cervantino”.
In an event of this nature, he specified, there are direct and indirect effects. Regarding the former, he explained, they occur when the provider of a service obtains a direct benefit: “But there can also be indirect benefits when there are people who support these services, with inputs, for example.”
To achieve the results of the study, 30 students from the Faculty of Economics interviewed 1,693 people on the site.
The confidence level of thism survey, he added, is 99 percent with a margin of error of 3 percent: “Our sample gives us the certainty that we are giving real data.”
The visitors to the Noche Blanca in Mérida were mostly women. On average they are 32 years old and have university studies: “That gives us a good indication of who are the ones who are demanding this kind of event.”
94 percent of the visitors are of national origin, mostly from Yucatan. 6 percent are international visitors from the United States, Canada, France, Spain, Argentina, Venezuela and Colombia.
As for Mexico, Dr. Becerril reiterated, the vast majority of those attending the Noche Blanca are Yucatecans. 64 percent of the nationals are from Yucatan and the rest from Mexico City, Quintana Roo and Campeche.
Oxkutzcab, Ticul, Progreso, Umán, Kanasín, Kantunil, Valladolid, Muna, Hunucmá, Tizimín and Tixpehual are among the municipalities whose inhabitants visited Mérida to attend the event.
The vast majority of people found out about the Noche Blanca through Facebook, followed by Instagram and the town hall portal. Only one percent found out through Twitter.
36 percent of the people attended the Noche Blanca on both days; 37 percent reported that it was their first time -after 15 editions- to attend. Only 10 percent of people came alone, the vast majority were with their partner, family or friends.
Food (dinner) and drinks were the most demanded products in this edition of the Noche Blanca, followed by musical shows, bazaars, visual arts, dance, and theater.
As for expenses, Javier Becerril said, 55 percent of people reported spending an average of 165 pesos on drinks and food. 48 percent of people reported having paid for transportation.
There were 75 thousand people who attended the Noche Blanca, of which 13 thousand 47 occupied accommodation, leaving an economic benefit of 65.8 million pesos. When it comes to drinks and food there were 43 thousand and they spent 45 million pesos.
37,000 people used transport, having a spill of 13 million pesos; and 19 million pesos corresponded to the purchase of souvenirs and handicrafts. In total, the economic benefit of the White Night was 156 million pesos.
TYT Newsroom
