‘Golden Harvest, the Roots of our Country’ represents the local agricultural wealth and highlights its importance in the economy.
The first interactive augmented reality mural in Campeche, called Golden Harvest, the roots of our countryside, located in the Central Machinery of the Secretariat of Agricultural Development (SDA), was inaugurated by its head, Ramón Gabriel Ochoa Peña, together with Miguel Ángel Gallardo López, head of the Secretariat of Administrative Modernization and Government Innovation, in the company of the head of the Secretariat of Welfare, Liz Hernández.
This artistic work is the first of a series of murals that will integrate the “Route of the Murals”, beautifying the route where the Light Train will pass, a work of Governor Layda Elena Sansores San Román. This new connection will take tourists and residents from the San Francisco de Campeche Maya Train Station to various strategic points in the city, promoting tourism and facilitating access to the state’s cultural offerings.
The mural Cosecha Dorada, las raíces de nuestro campo represents the agricultural wealth of Campeche and highlights the importance of the countryside in the local economy. In its composition, the artist Pedro López Miranda, together with the team of collaborators Ángel Cardozo, Óscar Canto, Pedro Miranda, Erick Summers, Naida Manzanero, Lucero Gómez, Katia Ruiz and Celeste Fuentes, have captured iconic elements of the Campeche countryside such as honey, sugar cane, corn and rice, cultivated for generations and which today sustain the spirit of the Campeche peasant community. The face of a farmer, whose traditional hat and deep gaze reflect his connection with the land, occupies the center of the mural, symbolizing the dedication and experience of those who work the fields.
To the left of this figure, a bee flies over honey cells, highlighting the essential role of these pollinators in the ecological balance and the production of honey, a fundamental product in the state. The vibrant colors of the mural, including yellow and sky blue, represent the warmth of the sun that nourishes the crops and the immensity of Campeche’s nature.
In addition to its artistic value, this mural incorporates augmented reality technology, allowing viewers to enjoy an immersive experience when using the Artivive application. By scanning the mural, visitors can access an animation that comes to life before their eyes on their mobile devices, offering a visual tribute to the farmer and the fruits of the earth that exalt the identity of Campeche.
TYT Newsroom
