The World Medical Tourism & Global Healthcare Congress is the Medical Tourism Association‘s annual international conference, where the annual membership meeting is held. This year the Congress took place in Washington DC and the Yucatecan Delegation of SEFOTUR was
The Medical Tourism Association® is the industry’s official organization dedicated to the growth of the industry globally.
The networking opportunities and online platform was rated the best benefit of attending this global conference.
The number of face-to-face meetings with stakeholders & leaders that you can hold in 3 days of the conference would take years of traveling to different countries and cities to accomplish.
The conference features a series of industry specific forums and executive summits like the EU Summit designed to provide a platform for stakeholders to come together and work towards common goals, interests and deal as a collaborative group on common obstacles and problems that slow or hinder growth.
The medical tourism market segment requires the identification of the proper channels to promote the Yucatan as a product, and a Medical Tourism Destination.
One of the most important conclusions reached at this Congress by the different Mexican delegations of Yucatán, Baja California and Jalisco, is that beyond pursuing the Anglo tourism, it is worth to look at the Mexican-American market of second or third generation mainly in US states such as California, Arizona, New Mexico, Texas, Louisiana and Florida; where lots of senior citizens are in need for health insurance.
Harnessing the link these people still have with Mexico, tourism authorities must promote the country as a world class Medical Tourism destination, and make these people recognize the quality of medical services provided in places like Mérida, Yucatán, where high rated hospitals and clinics are available at reasonable prices, and generate the necessary confidence so they come to their land of origin for medical treatments and/or surgeries.
